Special Reports

Banks Can’t Afford to Miss the Prepaid Card Opportunity

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Open- and closed-loop prepaid cards, including gift cards and general purpose reloadable (GPR) prepaid debit cards, have become a major force in the U.S. payments industry. For example, 85 percent of U.S. consumers say they would prefer a $25 gift card over a gift worth $30.This special report, sponsored by Better ATM Services, addresses their popularity, who uses them and how to integrate them into your business model.

Click here to download the report from atmmarketplace.com.

New Opportunities: Prepaid Cards and ATMs

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Traditional bank branches are being replaced by ATM microcenters. Smaller footprints in convenient locations that feature ATMs that continue to grow in functionality are gaining broad traction as consumers embrace these convenient, self-serve centers. This report, sponsored by Better ATM Services, explores the explosion of gift cards and prepaid products and the role they should now play in planning for ATM deployers.

Click here to download the report from atmmarketplace.com.