Open- and closed-loop prepaid cards, including gift cards and general purpose reloadable (GPR) prepaid debit cards, have become a major force in the U.S. payments industry. For example, 85 percent of U.S. consumers say they would prefer a $25 gift card over a gift worth $30.This special report, sponsored by Better ATM Services, addresses their popularity, who uses them and how to integrate them into your business model.
