New Payment Card Form Factor

Traditional debit, credit, and gift cards are too thick to fit through the dispensing mechanism of an ATM. So we invented a new card. It’s thinner and more flexible so that it can be dispensed from an ATM. It’s also robust enough to meet or exceed all of the typical card endurance standards.

Contact us to request a sample card.

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3-Panel Card Sheet

The card sheet consists of three cards. Typically, the top panel is the payment card, the middle panel is an information card, and the third panel is an incentive card. Of course, the three panels can be customized to meet your needs.

The cards are a snap to get and a snap to use. To separate the cards, you simply fold and snap them apart.

Top Panel – Payment Card

The top panel is typically the payment card. These come in a number of varieties:

Open Loop and Closed Loop Gift Cards

Open loop gift cards are prepaid cards that are not limited to redemption at specific merchants. Visa and Discover have approved our card form factor, so now you can dispense gift cards attached to these networks from the ATM. Closed loop gift cards are prepaid cards that are limited to use at a particular merchant. These programs can be set up to sell through the ATM in a snap.

Selective Merchant Gift Cards

Selective merchant gift cards are a hybrid of open loop and closed loop gift cards. Our myGIFT One Card Many Choices Discover Prepaid Card can be redeemed at a variety of retailers and restaurants, including Macy’s, Cabela’s, Express, Lowe’s, Outback, and more. Selective merchant gift cards provide a greater sense of personalization when giving a gift card to a friend or family member.

General Purpose Reloadable Cards

A general purpose reloadable card is a prepaid card that can be reloaded with additional funds after the initial purchase. The ATM-issued form factor has been approved for the issuance of the initial card for a general purpose reloadable program. This drives additional sales of these products through convenient card acquisition, followed by a permanent card being issued by mail once the cardholder registers the card.

Transit Passes and Event Tickets

The ATM-issued form factor can be produced with as many or as few security and functional features as you wish to put on your transit passes or event tickets. From barcodes and magstripes to holograms and signature panels, we can provide you with the features you need. While the card is flexible and thin, it is also extremely durable, making it a great solution for reloadable cards in the transit and amusement park industries.

Pre-Denominated and Variable Load Cards

You can elect to sell pre-denominated cards or variable load cards. Pre-denominated cards provide less customization for your customers, but they also require fewer changes to the ATM. In this scenario, each card can be loaded with a predetermined amount of funds (i.e. $25, $50, or $100). Variable load cards are more popular among consumers because they allow for more choice. Customers can choose the value they wish to load to the card, and the funds are loaded as the card is dispensed.

Your Card Program or Ours

We have card programs available to give you a turnkey solution. We currently offer gift cards from Visa, the myGIFT Discover gift card, and an initial issuance Visa general purpose reloadable card. Alternatively, if you have your own program for which you would like to issue cards from the ATM, we can help you get your cards on the new ATM-issued form factor.

Middle Panel – Information Card

The middle panel is usually an information card. It often contains an abbreviated description of the card’s terms and conditions of use. The middle panel also contains a repeated 2D barcode that is captured by the ATM during the live card activation process.

Bottom Panel – Incentive Card

The bottom panel is typically an incentive card. It is used to provide the card purchaser with an extra incentive, such as an additional gift card or a coupon. Better ATM Services can leverage its relationships to source incentives appropriate for your customers.