Better ATM Services, a developer of value-added services for the ATM and prepaid industries, and Express Teller Services, a provider of EFT financial service products for financial institutions and retailers, have inked a reseller agreement that will allow third party Agent / ISOs and IADs to offer their customers ATM-dispensed Visa gift cards and other prepaid products by Better ATM.
The accord makes Express Teller Services the exclusive reseller for Better ATM products to credit unions in Arizona, and builds upon a partnership between the two companies that began when Express Teller Services piloted Better ATM’s patented technology with Arizona-area credit unions, said a press release from Better ATM.
The agreement, which launches the Better ATM Services planned reseller network, is an important step in expanding the adoption of the company’s ATM-dispensed gift card technology.
“This is a significant first step in expanding the partnerships within our certified participant network,” said Better ATM CEO Todd Nuttall. “It allows resellers to increase their profitability and bring new, desirable functionality to ATMs nationwide.”
Nuttall said banks and credit unions have much to gain by embracing innovative products and services in the current financial services environment. “At a time when brick and mortar branch locations are shrinking, remaining relevant and profitable means it is critically important to provide the ATM-based functionality that consumers desire and the prepaid products that have quickly taken the place of both old school gifting and financial instruments.”
Express Teller Services founder, president, and CEO Josh Ettesvold said the agreement is consequential for the ATM, credit cards processor, and prepaid industries. “We are seeing historic changes that are reshaping the future of participants in these industries. Our vitality depends on listening to consumers and responding by delivering what they want, where they want, with the 24/7 access that responds to the demands of today’s hectic lifestyles. ATM-issued prepaid cards distinguish ATM brands and locations, increase transactions, and expand client bases.”
As a result of the agreement, Visa prepaid gift cards and Discover MyGift multi-merchant gift cards will initially be offered at three First American Credit Union locations in Southern and Northeast Arizona, and New Mexico. First American Credit Union will host the cashless ATMs with expectations that the introductory phase will be expanded to a wide scale roll-out in the near future.
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