ATM Marketplace: “The ATM Industry in 2014: Beyond the Model T”
Posted by Better ATM | Industry Trends and Publications | No CommentsTo get a better idea what to expect from the ATM business in 2014, we asked professionals from across the industry what the year’s big newsmakers would be. Below, you’ll find their insights.
What do you think 2014 will bring? Add your comments at the end of the story.
When Henry Ford went to his board of directors in the late 1920s and said that he wanted to introduce the Model A to replace the Model T, their response was that they had already saturated the market and a new model would not sell — people who wanted cars already had cars. Imagine that.
I think that is what the ATM industry is going through — we need to introduce the “Model A” and charge forward into a market that is still growing, replacing, and maturing.
The low hanging fruit has been picked, so we have to work smarter. Henry did, and look what happened to his industry.
— Bill Dunn, VP of sales and marketing, Hantle Read More
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