Banks Can’t Afford to Miss the Prepaid Card Opportunity

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Open- and closed-loop prepaid cards, including gift cards and general purpose reloadable (GPR) prepaid debit cards, have become a major force in the U.S. payments industry. For example, 85 percent of U.S. consumers say they would prefer a $25 gift card over a gift worth $30.This special report, sponsored by Better ATM Services, addresses their popularity, who uses them and how to integrate them into your business model.

Click here to download the report from atmmarketplace.com.

New Opportunities: Prepaid Cards and ATMs

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Traditional bank branches are being replaced by ATM microcenters. Smaller footprints in convenient locations that feature ATMs that continue to grow in functionality are gaining broad traction as consumers embrace these convenient, self-serve centers. This report, sponsored by Better ATM Services, explores the explosion of gift cards and prepaid products and the role they should now play in planning for ATM deployers.

Click here to download the report from atmmarketplace.com.

Are You Surprised?

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This post by Todd Nuttall, CEO of Better ATM Services, first appeared on www.atmmarketplace.com.

Did you see the story a few weeks ago about ATMs that dispense clean water? The story out of India detailed the installation of clean water dispensers attached to ATM-like machines where people desperate for clean water in a remote town in India can now get clean water for only one rupee. Read More

The Prepaid Press: The State of Prepaid

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In the beginning, there were calling cards that made it possible for immigrants to connect with family and friends back home. Many of those unbanked and underserved consumers, which today make up about 20 percent of the population, struggled with managing their finances — from cashing checks and paying bills to getting established with a bank account and building credit.

In 20 years plus, prepaid services and products have expanded from phone cards to online portals to a multitude of utilities and apps, empowering hard working consumers to function without bank savings accounts and check books. The current demand for innovative prepaid cards and virtual services has moved these tools to the epicenter of financial models.

The record turnout at tppEXPO’13 shows how far we have come. Technical sage and savvy marketer Eric Dumois, Senior Manager, Mobile Financial Services, MetroPCS, was this year’s Keynote speaker at our two-day conference. Presenting an overview of “The State of Prepaid: Changing Perceptions” and what it means for retailers, Dumois detailed the evolution and maturation of prepaid services, delivering unbanked and underserved individuals into the financial mainstream.  Read More

There’s a Tremor in the Force and It’s Emanating from Connecticut

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This post by Todd Nuttall, CEO of Better ATM Services, first appeared on www.atmmarketplace.com.

Market forces often collide, some resulting in tremors that portend things to come. The recent passage by the Connecticut General Assembly of legislation in favor of adopting new requirements for many prepaid products could be a harbinger of things to come. Read More

Consumer Reports: Coming Soon: ATMs That Dispense Prepaid Cards

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Cash may still be king, but its grip on the kingdom is increasingly threatened by payment technologies, some old and some new. Debit cards continue to gain popularity because you can use them anyplace that accepts credit cards and because they can be a good budgeting tool. And pay-by-smart-phone technology is being pushed by major players who see growth opportunity.

And now prepaid cards are opening yet a new front where paper currency has long reigned supreme: At automated teller machines. An Arizona company has developed a way to transform existing ATMs into dispensers of prepaid cards as well as cash. Read More

The Real Lessons from Cyprus

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This post by Todd Nuttall, CEO of Better ATM Services, first appeared on www.atmmarketplace.com.

People queued up outside Cyprus banks and withdrew all the cash they could — until the machines were empty. Bank accounts were no longer sacrosanct as hard-earned funds were tapped to bail out a downwardly spiraling economy.

Now that we’ve had time to digest what has happened, what does it mean to us in the U.S. — halfway around the world? Clearly, I’m not suggesting that the Cyprus scenario will happen here, but there are lessons to be learned. Read More

ATM Marketplace: Prepaid cards and ATMs: a perfect pairing

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From coupon deals with local merchants to open-loop prepaid ventures with the likes of Visa and MasterCard and a multi-merchant myGift card offering with Discover, ATM-dispensed giftcard provider Better ATM Services has come a long way in a relatively short time.

Todd Nuttall, CEO of Better ATM Services believes that the success of his product has everything to do with the natural compatibility of stored value products and value (i.e., cash) dispensing ATMs.

At the recent ATMIA US 2013 conference, Nutall sat down with ATM Marketplace to discuss results of a study indicating a strong correlation between ATM users and giftcard buyers. Read More