It’s really quite simple. Give your most profitable customers a real incentive to be loyal – an Encore Card loaded with funds they can use on their next visit.
Simple? Yep. Effective? Absolutely!
Revenue Growth
Add significant revenue by increasing visit frequency from fairgoers who pay full price admission.
Award Winning Concept
Winner of the Western Fairs Association “Mega Fair Innovation in Marketing Strategy” award in January 2015.
Designed for Fairs
Finally, a loyalty program designed specifically for fairs and proven to drive higher fairgoer total spend.
No Promotional Costs
Unlike other loyalty programs, the Encore Card requires no investment in external promotion to drive significant return visit traffic.
Immediate Results
Piloted at the Arizona State Fair in 2014, the Encore Card increased fair revenue in the program’s first year.
Get to Know Your Customer
Capture data about your most profitable customers and grow your database of email addresses of fairgoers who are eager to hear from you.
We will customize the card design for your event, but here’s the format most commonly used:
Prepaid Incentive Card
The top panel of the card is a prepaid payment card loaded with funds your fairgoers can use on their return visit. This specialized card can be configured to be accepted at select merchants, so it can only be redeemed at your fair – parking, tickets, games, food . . . you decide!
Key Information
The middle panel contains important information, such as activation instructions, special terms and conditions, and customer support contact details. It also contains 2D barcodes used for activating cards when using kiosks for card distribution.
Advertisement
The third panel is advertising space for your event or a sponsoring partner. Use this card to encourage cardholder behavior or generate advertising revenue.
– Increased revenue through return visits and growth in spend
– Higher sales for vendor partners and the fair organization
– Incentive card produces high conversion to return visits
– Fairgoers feel rewarded by a cash-like prize
– Cardholder validation maximizes true return behavior
– A durable card that can at multiple vendors at your event
– A customized, fair-specific website for easy card registration
– Turnkey backend card validation and processing
– Data on customer conversion and vendor-specific redemption
– Qualified email lists for future promotion and targeted advertising
– Additional post-fair market research
– Valuable data about your most loyal and profitable customers
