ISOs | BETTER ATM SERVICES

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From our experience, Better ATM^TM Services recognizes that ISOs are in a very competitive industry that continues to face increasing challenges to turning a profit. With ever-increasing competition and economic realities that have increased market pressures, ISOs need an edge to stay ahead of the competition.

Better ATM^TM Services’ product(s) can help create profits at locations that weren’t feasible in the past. You’ll also gain a competitive advantage from the value-added benefits that Better ATM^TM Services’ enabled ATMs offer because we create “stickiness” with your merchant locations. It all comes down to bottom line business results and that’s what you’ll get with additional revenue streams that are not available in the cash distribution model.

Take a look at how Better ATM^TM Services can help you grow your profitability.

1. Expand Lines of Revenue

An ISO makes money by either providing cash with a service fee or branding the ATM, or both. Better ATM^TM Services produces additional revenue streams for ISOs when ATMs are technology enabled to sell Gift Cards. You’ll make money on each transaction, similar to cash. You’ll also have the opportunity to make money by reselling our services. Your revenues can also grow when you represent all of your locations and negotiate advertising revenue for the center panel of the Gift Card sheet. We expect several additional opportunities to be available as the market presence expands. Together with Better ATM^TMServices, you’ll be able to negotiate more profitable advertising campaigns. Back to List

2. Less Risk Than Cash

With Better ATM^TMServices’ Phase II technology, Gift Cards will not have any redemption value until it is sold and activated through the ATM. Therefore, unlike cash, if a thief steals the Gift Card they have only stolen a plastic card because the card is not active and CANNOT be redeemed.
With Better ATM^TMServices’ Phase I technology, we have also reduced the risk because we are able to track the distribution of Gift Cards to specific ISOs and ATMs. If during the reconciliation process a Gift Card is missing, we’re able to identify exactly who is responsible for its loss. Back to List

3. Offer More than Your Competitors

In an ever-competitive ISO market, the tactics to gain and retain ATM locations are changing. You need an edge to compete and sometimes even stay alive. By offering your merchant and retail locations additional services, you’ll be able to distinguish your company from your competition. As consumers learn that your ATMs sell Gift Cards, the foot traffic will increase and bring additional customers to your merchant and retail locations. With Better ATM^TM Services’ enabling technology, your ATMs create additional value for the merchant and retail locations and that’s more value than your competitors can offer. Back to List

4. Create “Stickiness” in Existing Locations

You have locations that are very profitable and we all know that with success comes many “wolves” that would like to take those locations. How will you continue to maintain your profitable locations? What are you doing to protect these locations? You create the competitive advantage when you offer more than your competitors. In the past, that meant decreasing your profit. Now, you can maintain and increase your profit by offering Gift Cards from your ATMs. You increase the value that you’re providing to your merchant and retail owners by increasing the sales in their store. And, if you’re selling the merchant or retail owner’s Gift Card, you’re saving them time and money. Click this link to see the different ways merchants benefit when you sell their Gift Cards. Back to List

5. License Your ATMs for Financial Institutions and Credit Unions

Financial Institutions and Credit Unions are approaching Better ATM^TM Services looking for ISO partners that have the capability to offer Gift Cards from their ATMs. They’re already sold on offering this value-added service to their customers. Don’t be left behind. You’ll see your profits grow by branding your ATM with a Financial Institution or Credit Union and realize increased revenues generated from the sale of Gift Cards. Back to List

6. Increase Foot Traffic

You can help create additional foot traffic for your merchant and retail locations by making sure your ATMs are enabled with Better ATM^TM Services’ patented technology. It’s easy to understand why you’ll stand out from the competition when you help the merchant and retail owners improve their sales. You become the partner of choice and you secure that location. Better ATM^TM Services’ Gift Card sheet gives consumers more for their money and time-saving convenience. It’s no wonder they’ll make it a point to visit your ATM instead of buying Gift Cards from some other location. It’s a win-win scenario when your company and the merchant or retail owner benefit from increased traffic and sales. Back to List

7. Capitalize on Seasonal Gift Card Items

Gift Cards take the stress out of shopping for any occasion and there are so many occasions that make Gift Cards the perfect choice. From Mother’s Day, and Father’s Day to Graduation and holiday celebrations, Gift Card sales will continue to soar. Get your share of the revenue pie! Back to List

8. ISO FAQs Back to List

1. Why do I need Better ATM^TM Services to dispense Gift Cards? Can’t I do it on my own?

Better ATM^TM Services has a patent for the distribution of Gift Cards and prepaid media from the ATM and several other patents pending surrounding our technology. Better ATM^TM Services, Inc. licenses ISOs and other program participants to engage in the distribution of Gift Cards and prepaid media from ATMs. Back to FAQs

2. What ATM manufacturers and models can dispense Gift Cards and prepaid media?

Better ATM^TM Services has certified ATM models and dispensers from several manufacturers. We’re also actively working with the manufacturers to certify additional models in their product lines. Back to FAQs

3. Will dispensing Gift Cards or prepaid media void my manufacturer warranty?

No, Better ATM^TM Services has worked with each ATM manufacturer to obtain certification for their ATMs and dispensers so you can be assured they are capable of dispensing Gift Cards, which does not void the warranty. Back to FAQs

4. What steps should I take so I can sell Gift Cards from ATMs?

Call Better ATM^TM Services and let us know of your interest. We can help walk you through the process.
Determine if you need your merchant or store owner’s permission. Some storeowners will need to approve of the Gift Card option in your ATM before you begin dispensing .
Decide on the Gift Card offerings. Better ATM^TM Services has negotiated several Gift Card and prepaid media programs that you can leverage and sell from your ATM. We recommend that you talk to your merchant or store owner to determine if they would like to offer their Gift Cards from the ATM as well. This will allow you to create additional “stickiness” at that location.
Configure your ATM. Some screen changes will need to occur when offering a Gift Card from your ATM. The menu options will be updated in this process to allow the sale of Gift Cards.
Coordinate with your Processor/Driver. Because a Gift Card purchase is a Point-of-Sale transaction, the ATM must be configured correctly to interface with the processor in order to properly execute the transaction. Better ATM^TM Services has experience in working with the Processor/Drivers to properly configure the ATM and we’ll provide the Processor/Driver with the information they need to configure their systems.
Load the ATM with Gift Cards or Prepaid Media. Some cassette configurations are required when loading Gift Cards or prepaid media. Better ATM^TM Services has support documentation to aid you in this process. In fact, we are willing to train your support team, if needed.
Start Selling Gift Cards from ATMs. . Now, you‘re ready to sell Gift Cards. Back to FAQs

5. Can all processor/drivers handle a Gift Card or prepaid media purchase?

Several processors are able to handle the Gift Card and prepaid media transactions. In fact, several more are in the process of making the necessary changes to their systems to execute the transactions.

The following processor/drivers have the capability to drive our product: ANI, CDS, and Elan (South Platform). Back to FAQs

6. What do I do if my Processor/Driver is not on the certified list?

Contact Better ATM^TM Services at info@betteratmservices.com or call us at (480) 296-2033. We can work with your Processor/Driver to provide them the necessary requirements to handle Gift Card or prepaid media transactions. We can let you know if we are working with your Processor/Driver as we are frequently reaching out to the many ATM Processor/Drivers to get them certified. Back to FAQs

7. Can I sub-license the program?

ISOs can only sub-license the program with special approval and by executing a contract with Better ATM^TMServices. We review each sub-license request on a case-by-case basis. Back to FAQs

8. How Do I Make Money?

You’ll make money from the additional per transaction revenue, increased foot traffic, potential branding of the ATM, as a Better ATM^TM Services reseller, and through advertising revenue as the ATM Gift Card network grows. Better ATM^TM Services recommends contacting us to learn more about how your specific locations fit the model. Email us at info@betteratmservices.com or call us at (480) 296-2033 and we’ll discuss how you can make money with the Gift Card business model added to your existing business plan. Back to FAQs

9. Whom can I contact at Better ATM^TM Services for more information?

Contact Better ATM^TM Services at info@betteratmservices.com or call us at (480) 296-2033. Back to FAQs

10. Is Better ATM^TM Services open to “Exclusive” relationships with ISOs?

Yes, Better ATM^TM Services is open to discussing “Exclusive” relationships. We’ll talk with you about options that are mutually beneficial to both parties. Back to FAQs

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