Better ATM Services, expanded its reseller network Wednesday when it signed an agreement with Advanced Network Inc., which will offer more than 60 financial institutions in California the ability to add ATM-issued Visa gift cards.
From the press release:
“ANI CEO Bob Plunkett said the new agreement comes at an important time. “Maintaining customer satisfaction requires redefining the customer experience with credit card processing. This agreement means we can help our clients achieve the innovation they need to better serve their customers by providing the self-service automated services and products that address consumer preferences. ATMs represent a tremendous, largely untapped distribution channel that can be leveraged to achieve their goals, while realizing new profitability.”
This is the second such reseller agreement for Better ATM the past couple of months. The Advanced Network deal helps the company expand its reach outside the southwest region of the United States and into California, where it did not have any business prior to today.