Push-Button Prepaids.
Technology that enables your customers to buy prepaid cards from your ATMs.
It’s so simple, secure, and convenient . . . you’ll love it as much as your customers do. Now that’s better.
Win the convenience battle.
56% of your customers purchase prepaids regularly. But 9 out of 10 of them go down the street to buy prepaid cards because they perceive other outlets to be more convenient than your branch. However, those same customers think the ATM is more convenient than any other purchase opportunity. In fact, prepaid product users say that buying prepaid products from your ATM is even more convenient than grabbing a burger at their favorite fast food joint.
Cross the chasm of opportunity.
Because prepaids grew up outside of the typical financial industry, a chasm of opportunity developed between financial institutions and prepaid product users. Customers were trained to go elsewhere to fill their financial needs. Changing market conditions are beginning to bridge the chasm. Is the rack at the grocery store really the best-in-class approach to stocking prepaid card inventory? Consumers trust their financial organizations and welcome the added security of ATM-issued prepaid cards. The constant barrage of new regulation in the prepaid industry is an invitation to financial institutions – who understand how to operate in a regulatory environment – to regain their share of this booming market. Banks and credit unions are well poised to offer new, desirable services tied to prepaid products that only financial institutions could deliver.
Meet the changing needs of customers.
Your customer base is relying less and less on in-branch services, but some of your most loyal customers still don’t trust online and mobile solutions. Gen Y wants mobile and web, but they still need some physical place to transact and they don’t like walking into branches. ATMs with greater capabilities help fill the needs of all of your customers. Think of the possibilities ATM-issued cards can open up to your institution. From gift cards and transit passes to the first issuance of a general purpose reloadable card and temporary debit card replacement, the ATM can help you serve your customers in a personal way while still achieving your financial objectives.
Transform your ATM into a revenue generator.
The financial industry has come to accept the ATM as a necessary evil – something we do because the customer demands it, even though it’s a cost center. Prepaid cards from an ATM changes your ATM fleet from being a pure cost to a revenue generator. Card sale fee revenue, float, interchange, and fees for services will change the way you look at your ATMs.
Plus, save the time and money it takes to issue prepaids through the teller line.